In 1970 Kenzo Takada founded the fashion label with the appropriate name Kenzo". With a degree from the Bunka Fashion School from Tokyo he had the best prerequisite for a successful label, he starts with a boutique - the "Jungle Jap". His designs from the boutique are so successful that a few years later he opens his first flagship store for the Kenzo brand. Inspired by different cultures, he infuses colorful patterns into his designs, which become a signature for Kenzo. Speaking of - Kenzo represents cultures and their traditions.
Kenzo creates a label with a certain aesthetic, it stands for authenticity, rule breaking and an eclectic look. Kenzo is instantly recognizable, at the latest when you see the big tiger head with the "Evil Eyes". The tiger is now an unmistakable symbol for Kenzo and was created by creative directors Humberto Leon and Carol Lim in 2012. Kenzo himself left the label in 1999, leaving it in the hands of Gilles Rosier. However, the brand was always in good hands and is still known for the same features that Kenzo set back then. Very recently, Nigo has taken over the brand, the creator of A Bathing Ape is guaranteed to be a credit to the brand.
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