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1017 ALYX 9SM - by Matthew Williams

With Alyx, former creative director of Lady Gaga founds his own brand and shakes up the street- and utilitywear scene. He debuted in New York in 2015 and later relocated the brand to Italy. Williams bases Alyx on high-quality materials mixed with subversive culture and modern craftsmanship. He started with a women's collection and has since expanded Alyx to full menswear collections, shoes and accessories. In doing so, his first menswear collection in 2016 was a collab with Hiroshi Fujiwara.

William's designs are distinguished by his longstanding knowledge of the design and fashion industry and has helped him to collaborate with Nike, Dior, Moncler and Mackintosh. His most iconic pieces like the Chest Rig Bag or Cross Body Bag have been worn by Kanye West and Bella Hadid. So from a person who also worked for Kanye, nothing else can be expected than innovative designs combined of luxury streetwear and high fashion.

1017 ALYX 9SM at MBCY

You can now find his pieces online at MBCY. Get inspired by his designs and make them part of your own style. You can easily pay with PayPal, credit card, instant bank transfer, cash on delivery, prepayment or Klarna.